Microsoft is working towards making the popular photo format jpeg a distant memory and is working around the clock to come up with a worthy replacement according to industry insiders. The new Windows Media Photo according to Microsoft says that WIMP (was MS aware of the acronym?) beats JPEG quality at half the file size and will be able to run on Windows Vista and Windows XP.
This is what Bill Crow program manager for Windows Media Photo had to say:
"One of the biggest reasons people upgrade their PCs is digital photos," Crow said, noting that Microsoft has been in contact with printer makers, digital camera companies and other unnamed industry partners while working on Windows Media Photo. Microsoft touts managing "digital memories" as one of the key attributes of XP successor Vista.
In a presentation Crow displayed an image with 24:1 compression with more details when compared to the JPEG and JPEG 2000 formats compressed at the same level. this way users will save a lot of storage space and one can also rotate the image without decoding it and subsequently encoding it.
Steven Wells, a part-time professional photographer, said he sees promise in the new file format. "The JPEG artifacts make it almost unusable for professional photographers," he said. "Windows Media Photo is possibly the first viable compression format."
New Windows Media Photo to Replace JPEG Photos? source
Sourced By T.P. Edited by Colbert Low
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