In case you didn't think about it, the blogosphere has become a mainstream information source. Blogs with influence can put down a business or can make it prosperous. For example, Engadget - a blog about technology information - has published last year a mail (supposedly sent by Apple) which caused a hype around Apple's stock. The company lost big money even the information in the mail wasn't veridical. Thus, it's very important to monitor any news about your business.
There are two ways to do that - the hard free way and the easy expensive way. Google offers a few free services that help someone to find if a certain name was published on the web. Google Alerts and Blog Search don't update too often and don't provide information about the authors or about the blog's audience. Another free service would be Technorati which also doesn't give too much relevance.
Nevertheless a paid subscription to Relevant Noise offers you much more data about your brand, business or anything you want to. The software developed by Zeta Interactive costs $5,000 for 5 users and seems to be the best in monitoring the buzz online. Relevant Noise has sophisticated algorithms that mine blogs, message boards and forums for business and market intelligence. It delivers real-time reports about information volume, about the demographics, influence level and even about the tone of the article. When using the Relevant Noise the company is able to fight any negative comment that could damage its brand.
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